John’s “WHY” comes from his personal experience and exploration of leadership issues. It is, simply put, “Increased self-awareness leads to transformational change”. John has seen clients make significant shifts in behavior as they explore and deepen their self-understanding. Raising self-awareness makes them better leaders and allows them to lead exceptional organizations. Clients consistently tell John that learning about themselves, understanding their behavior in various situations, and then learning to modify those behaviors — either to enhance positive outcomes or minimize negative ones — is the most significant thing they have learned.

As one client stated, “…adept at working through both professional and personal challenges, [John] was able to guide me through many personal 'stuck' points, creating clarity and 'aha' moments.”Professional Experience John Whitehead is an experienced leader, facilitator, and certified coach with over 40 years of senior leadership and management experience.

John started his sales career at 16 years of age selling Fuller Brush door-to-door. At 18, John became the youngest store manager Kinney Shoes of Canada had ever appointed. Over the years, John has experienced various sales management experiences from retail to direct sales, selling both tangible and intangibles. John has held senior operational positions with national organizations achieving significant recognition for his results. Along with his coaching practice, John is currently a Corporate Trainer at Okanagan College, British Columbia, Canada previously an Adjunct Professor at the Faculty of Management, University of British Columbia, Okanagan, and travels internationally including Europe and the Middle East facilitating leadership workshops.

John describes himself as a continuous learner, motivated to learn more so that he can better help others achieve their goals. John’s clients have included senior and emerging leaders in various industries including major utilities, mining, sports, Hi-Tech, entertainment, fitness, construction, retail and direct sales along with coaching other coaches and training professionals.