Laura Reyes is a seasoned talent strategist, executive coach, and leadership expert with over 30 years of experience shaping high-impact talent initiatives at some of the world’s most influential organizations. She has held global leadership roles at GE and Meta Platforms (formerly Facebook), where she partnered with senior executives to design and implement award-winning talent strategies that drive business performance, leadership development, and organizational transformation. A recognized authority in Talent Strategy, Executive Coaching, Human Resources, and Diversity & Inclusion (DEI), Laura has worked across industries including Technology, Healthcare, Manufacturing, and Real Estate, helping organizations attract, develop, and retain top talent. At Meta, she played a pivotal role in evolving and scaling the company’s Diversity & Inclusion Recruiting strategy. At GE, she held senior leadership roles in HR, Recruiting, and DEI, leading strategic initiatives that strengthened leadership pipelines and enhanced workplace inclusion.

Beyond her corporate leadership experience, Laura is an entrepreneur and business owner. Alongside her husband, she has transformed a shared passion for home and interior design into a thriving real estate, property management, and home construction business. They proudly own Ascend Properties and are the visionary co-founders of Pine Builders CO, an innovative company that develops, designs, and builds homes with the vision of helping people experience the mountains and create lifelong memories. Laura’s expertise extends beyond corporate environments—she is a sought-after executive coach and leadership advisor, known for helping high-performing professionals unlock their full potential, navigate complex career transitions, and elevate their leadership impact. With a unique blend of strategic insight and human-centered coaching, she empowers individuals and organizations to align talent with business objectives, fostering both professional success and meaningful impact. Laura holds a B.A. in Organizational Psychology from Monterrey Tec (Mexico) and is certified in Coaching by the University of Wisconsin, Madison and the International Coaching Federation (ICF). Born and raised in Mexico City with Peruvian heritage, she is bilingual in Spanish and deeply committed to cross-cultural leadership and global talent development.

Notable Client Achievements

• Coached a Divisional CFO at a global mining corporation to successfully transition from feeling stuck in a toxic company culture to confidently advocating for his needs and pursuing multiple external opportunities.

• Coached a Manager at a Fortune 500 company to break into a new commercial role, reigniting her career growth and professional energy.

• Provided career coaching to a laid-off tech professional who had been struggling for five months, helping her land job interviews within just three weeks.

• Coached an HR leader at one of the largest privately owned U.S. companies in navigating doubts about her new role, resulting in increased confidence and improved communication with leadership.

• Coached a Manager impacted by layoffs at two startups to secure a stable and strategic position at a growing FinTech company.

• Helped a Director of Engineering at a top Medical Devices company transform his leadership effectiveness—improving executive presence, communication, and strategic vision after receiving low engagement scores.