Let's talk about Showpad. They've been around the sales enablement block for a while. They help companies organize content, train teams, and connect with buyers. But many sales leaders are starting to look elsewhere. They want tools that grow with them, give better insights, offer AI coaching, and understand their specific industry. As selling gets more complex, teams need better tools.
We'll explore why companies look beyond Showpad, compare the main options out there, and show what makes newer solutions like Exec different. You'll learn how to weigh your options, what implementation actually looks like, and how to find the right fit for your team.
Showpad has good features, but several issues push teams to look around.
Many teams find Showpad too complicated. Sales reps already focusing on their targets struggle to learn it. Getting it to work with your existing tools often needs workarounds. The AI coaching options are limited, making personalized training hard to scale. Reps often can't find the content they need during important customer conversations. And as teams grow, the platform sometimes can't keep up.
Today's sales teams really need:
Simple onboarding so reps get productive faster
Clear analytics that show how training affects revenue
Coaching that works for teams of any size
Content systems that make it easy to find the right materials
Companies using AI and automation in sales see 10-15 percent better efficiency. This boost makes a strong case for platforms with good AI features.
Looking at core features helps you find what works for your team. Here's how Showpad compares to other options:
Feature/Benefit | Showpad | Exec | Highspot | Seismic | Mindtickle | Bigtincan |
Content Management | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
AI-Powered Coaching | ❓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Sales Training | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Buyer Engagement | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Analytics/Reporting | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Integration/Scalability | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
Industry Customization | ❓ | ✓ | ❓ | ❓ | ❓ | ❓ |
All these platforms handle content basics, but they differ in AI capabilities, analytics depth, and industry customization. Let's look at each alternative in more detail:
Exec approaches enablement with AI at its core:
Key Features:
Advanced AI-driven coaching
Deep performance analytics
Industry-specific customization
Intuitive user interface
Why Teams Like It:
Creates realistic practice environments that scale
Connects training directly to performance results
Adapts to your specific industry challenges
Easy to implement and adopt quickly
Drawbacks:
Newer platform compared to some alternatives
Best results come from full ecosystem adoption
Most valuable for teams prioritizing skill development
Highspot focuses on making content smarter. Here's the scoop:
Key Features:
Advanced content intelligence
Powerful search functionality
Content recommendations for sellers
Performance analytics
Why Teams Like It:
Helps reps find the right content quickly
Shows which materials work best with buyers
Makes good recommendations on what to share next
Drawbacks:
Steep learning curve for new users
Implementation can take longer than expected
AI coaching depth doesn't match specialized platforms
Can be overwhelming for smaller teams
Seismic is popular with big enterprise teams. Here's what stands out:
Key Features:
Strong content management system
Content automation capabilities
Detailed analytics
Enterprise-level security
Why Teams Like It:
Creates personalized materials at scale
Popular with financial services companies
Handles complex content approval workflows
Good for large enterprise deployments
Drawbacks:
Often requires dedicated administrators
Integration challenges with existing systems
Complex pricing structure
Might be overkill for smaller organizations
Mindtickle puts training front and center. Here's what you get:
Key Features:
Sales readiness assessments
Gamification elements for engagement
Structured onboarding programs
Skill development tracking
Why Teams Like It:
Makes training more engaging with game elements
Good at structuring onboarding for new hires
Tracks skill development over time
Creates healthy competition among teams
Drawbacks:
Limited content management capabilities
May need additional tools for buyer engagement
Not as focused on day-to-day selling activities
Integration with content systems can be limited
Bigtincan works well for teams on the move. Check it out:
Key Features:
Strong mobile capabilities
Content automation
Learning management
Field sales support
Why Teams Like It:
Works great for field sales teams
Solid mobile experience
Connects learning with content delivery
Good offline capabilities
Drawbacks:
Integration can get complex
Limited customization for specific industries
User interface feels dated to some users
Analytics depth varies across features
Most platforms struggle to give personalized coaching that works for large teams. Exec solves this with AI-powered roleplays that create realistic practice scenarios. Sales reps can practice important conversations, get feedback right away, and build skills without taking up manager time.
The system creates realistic customer personas and challenging scenarios based on real situations, then gives specific feedback on performance. This helps teams practice consistently, even when they're spread across different locations.
Exec works smoothly with your existing CRM, content libraries, and communication tools. This makes adoption easier and reduces disruption. It connects with Salesforce, HubSpot, Microsoft Dynamics, Slack, Teams, and other tools your sales team already uses.
This approach cuts down on admin work, eliminates duplicate data entry, and lets reps access resources right in their workflow.
Exec goes beyond basic stats to show you skill development, content effectiveness, and revenue impact. It spots skill gaps across teams and individuals, tracks improvement over time, and links training activities with performance results.
These insights help leaders focus coaching where it matters most and show clear ROI from your enablement investments.
Exec understands that selling medical devices is totally different from selling financial services or software. The roleplay training platform offers scenarios, objection handling, and compliance guidance specific to your industry.
Healthcare teams practice talking with doctors about patient outcomes. Financial services teams focus on regulatory compliance. Software teams practice selling to multiple stakeholders and handling technical objections.
The platform has a simple, intuitive interface made for sales pros, not tech experts. This means less training time and faster adoption. Implementation happens much quicker than with competitors.
Personalized learning approaches help find and develop talent while keeping employees engaged. This really helps as companies struggle to keep their best sales people.
When companies use advanced sales enablement platforms with good AI capabilities, they typically see:
New reps getting up to speed faster
Better win rates on deals
Larger deal sizes
More effective use of content by sales teams
More reps staying with the company longer
Organizations using AI for sales enablement see 3-15 percent more revenue and 10-20 percent better ROI. These gains come from better training, improved customer conversations, and more efficient processes.
The impact shows up most in complex sales environments where reps need to know lots of product details, follow regulations, and talk to multiple decision-makers. Innovative training approaches transform how teams perform by focusing on practical skills rather than just theory.
Exec has flexible pricing to fit different team sizes and needs. The Individual Pro plan costs $10/month (billed yearly) and includes unlimited roleplays, custom scenarios, and performance analytics. The Team Essentials plan, which most sales teams choose, costs $30/month per seat (billed yearly) and adds team management features, reporting, scorecard customization, cohort programs, and priority support. For bigger organizations, Enterprise plans include organization-wide analytics, a dedicated account manager, SSO and LMS integrations, and expert program design help. All plans offer a free trial so you can try before you buy.
Yes, Exec works with all major CRM platforms (Salesforce, HubSpot, Microsoft Dynamics), content systems (SharePoint, Google Drive, Box), and communication tools (Slack, Teams, Zoom). We can also create custom integrations for your proprietary systems.
Each implementation includes a dedicated project manager, technical support, and change management guidance. Our customer success team works closely with your team to ensure a smooth transition and high adoption.
Organizations typically experience a rapid implementation process. The platform's intuitive design minimizes training requirements, allowing sales teams to begin using core functionality almost immediately while more advanced features are phased in.
Exec provides content templates, scenario libraries, and skill frameworks for healthcare, financial services, technology, manufacturing, and professional services. We can further tailor these to your specific organizational needs and selling approaches.
Ready to see how Exec can transform your sales enablement approach? Book a demo to explore the platform and discuss your specific requirements.