Finding the Right Showpad Alternative for Your Sales Team

Sean Linehan4 min read • Updated May 19, 2025
Finding the Right Showpad Alternative for Your Sales Team

Let's talk about Showpad. They've been around the sales enablement block for a while. They help companies organize content, train teams, and connect with buyers. But many sales leaders are starting to look elsewhere. They want tools that grow with them, give better insights, offer AI coaching, and understand their specific industry. As selling gets more complex, teams need better tools.

We'll explore why companies look beyond Showpad, compare the main options out there, and show what makes newer solutions like Exec different. You'll learn how to weigh your options, what implementation actually looks like, and how to find the right fit for your team.

Why Consider a Showpad Alternative?

Showpad has good features, but several issues push teams to look around.

Many teams find Showpad too complicated. Sales reps already focusing on their targets struggle to learn it. Getting it to work with your existing tools often needs workarounds. The AI coaching options are limited, making personalized training hard to scale. Reps often can't find the content they need during important customer conversations. And as teams grow, the platform sometimes can't keep up.

Today's sales teams really need:

  • Simple onboarding so reps get productive faster

  • Clear analytics that show how training affects revenue

  • Coaching that works for teams of any size

  • Content systems that make it easy to find the right materials

Companies using AI and automation in sales see 10-15 percent better efficiency. This boost makes a strong case for platforms with good AI features.

Showpad vs. Top Alternatives: Feature Comparison

Looking at core features helps you find what works for your team. Here's how Showpad compares to other options:

Feature/Benefit

Showpad

Exec

Highspot

Seismic

Mindtickle

Bigtincan

Content Management

AI-Powered Coaching

Sales Training

Buyer Engagement

Analytics/Reporting

Integration/Scalability

Industry Customization

All these platforms handle content basics, but they differ in AI capabilities, analytics depth, and industry customization. Let's look at each alternative in more detail:

1. Exec

Exec approaches enablement with AI at its core:

Key Features:

  • Advanced AI-driven coaching

  • Deep performance analytics

  • Industry-specific customization

  • Intuitive user interface

Why Teams Like It:

  • Creates realistic practice environments that scale

  • Connects training directly to performance results

  • Adapts to your specific industry challenges

  • Easy to implement and adopt quickly

Drawbacks:

  • Newer platform compared to some alternatives

  • Best results come from full ecosystem adoption

  • Most valuable for teams prioritizing skill development

2. Highspot

Highspot focuses on making content smarter. Here's the scoop:

Key Features:

  • Advanced content intelligence

  • Powerful search functionality

  • Content recommendations for sellers

  • Performance analytics

Why Teams Like It:

  • Helps reps find the right content quickly

  • Shows which materials work best with buyers

  • Makes good recommendations on what to share next

Drawbacks:

  • Steep learning curve for new users

  • Implementation can take longer than expected

  • AI coaching depth doesn't match specialized platforms

  • Can be overwhelming for smaller teams

3. Seismic

Seismic is popular with big enterprise teams. Here's what stands out:

Key Features:

  • Strong content management system

  • Content automation capabilities

  • Detailed analytics

  • Enterprise-level security

Why Teams Like It:

  • Creates personalized materials at scale

  • Popular with financial services companies

  • Handles complex content approval workflows

  • Good for large enterprise deployments

Drawbacks:

  • Often requires dedicated administrators

  • Integration challenges with existing systems

  • Complex pricing structure

  • Might be overkill for smaller organizations

4. Mindtickle

Mindtickle puts training front and center. Here's what you get:

Key Features:

  • Sales readiness assessments

  • Gamification elements for engagement

  • Structured onboarding programs

  • Skill development tracking

Why Teams Like It:

  • Makes training more engaging with game elements

  • Good at structuring onboarding for new hires

  • Tracks skill development over time

  • Creates healthy competition among teams

Drawbacks:

  • Limited content management capabilities

  • May need additional tools for buyer engagement

  • Not as focused on day-to-day selling activities

  • Integration with content systems can be limited

5. Bigtincan

Bigtincan works well for teams on the move. Check it out:

Key Features:

  • Strong mobile capabilities

  • Content automation

  • Learning management

  • Field sales support

Why Teams Like It:

  • Works great for field sales teams

  • Solid mobile experience

  • Connects learning with content delivery

  • Good offline capabilities

Drawbacks:

  • Integration can get complex

  • Limited customization for specific industries

  • User interface feels dated to some users

  • Analytics depth varies across features

What Makes Exec Different?

AI-Driven Roleplays & Coaching

Most platforms struggle to give personalized coaching that works for large teams. Exec solves this with AI-powered roleplays that create realistic practice scenarios. Sales reps can practice important conversations, get feedback right away, and build skills without taking up manager time.

The system creates realistic customer personas and challenging scenarios based on real situations, then gives specific feedback on performance. This helps teams practice consistently, even when they're spread across different locations.

Seamless Integration Capabilities

Exec works smoothly with your existing CRM, content libraries, and communication tools. This makes adoption easier and reduces disruption. It connects with Salesforce, HubSpot, Microsoft Dynamics, Slack, Teams, and other tools your sales team already uses.

This approach cuts down on admin work, eliminates duplicate data entry, and lets reps access resources right in their workflow.

Advanced Analytics

Exec goes beyond basic stats to show you skill development, content effectiveness, and revenue impact. It spots skill gaps across teams and individuals, tracks improvement over time, and links training activities with performance results.

These insights help leaders focus coaching where it matters most and show clear ROI from your enablement investments.

Industry-Specific Solutions

Exec understands that selling medical devices is totally different from selling financial services or software. The roleplay training platform offers scenarios, objection handling, and compliance guidance specific to your industry.

Healthcare teams practice talking with doctors about patient outcomes. Financial services teams focus on regulatory compliance. Software teams practice selling to multiple stakeholders and handling technical objections.

Ease of Onboarding

The platform has a simple, intuitive interface made for sales pros, not tech experts. This means less training time and faster adoption. Implementation happens much quicker than with competitors.

Personalized learning approaches help find and develop talent while keeping employees engaged. This really helps as companies struggle to keep their best sales people.

Real-World Results with Modern AI-Driven Platforms

When companies use advanced sales enablement platforms with good AI capabilities, they typically see:

  • New reps getting up to speed faster

  • Better win rates on deals

  • Larger deal sizes

  • More effective use of content by sales teams

  • More reps staying with the company longer

Organizations using AI for sales enablement see 3-15 percent more revenue and 10-20 percent better ROI. These gains come from better training, improved customer conversations, and more efficient processes.

The impact shows up most in complex sales environments where reps need to know lots of product details, follow regulations, and talk to multiple decision-makers. Innovative training approaches transform how teams perform by focusing on practical skills rather than just theory.

Frequently Asked Questions

How much does Exec's platform cost?

Exec has flexible pricing to fit different team sizes and needs. The Individual Pro plan costs $10/month (billed yearly) and includes unlimited roleplays, custom scenarios, and performance analytics. The Team Essentials plan, which most sales teams choose, costs $30/month per seat (billed yearly) and adds team management features, reporting, scorecard customization, cohort programs, and priority support. For bigger organizations, Enterprise plans include organization-wide analytics, a dedicated account manager, SSO and LMS integrations, and expert program design help. All plans offer a free trial so you can try before you buy.

Can Exec integrate with our existing CRM and content repositories?

Yes, Exec works with all major CRM platforms (Salesforce, HubSpot, Microsoft Dynamics), content systems (SharePoint, Google Drive, Box), and communication tools (Slack, Teams, Zoom). We can also create custom integrations for your proprietary systems.

What support is available during migration?

Each implementation includes a dedicated project manager, technical support, and change management guidance. Our customer success team works closely with your team to ensure a smooth transition and high adoption.

How quickly can teams get started with Exec?

Organizations typically experience a rapid implementation process. The platform's intuitive design minimizes training requirements, allowing sales teams to begin using core functionality almost immediately while more advanced features are phased in.

How does Exec handle customization for specific industries?

Exec provides content templates, scenario libraries, and skill frameworks for healthcare, financial services, technology, manufacturing, and professional services. We can further tailor these to your specific organizational needs and selling approaches.

Ready to Level Up?

Ready to see how Exec can transform your sales enablement approach? Book a demo to explore the platform and discuss your specific requirements.

Sean Linehan
Sean is the CEO of Exec. Prior to founding Exec, Sean was the VP of Product at the international logistics company Flexport where he helped it grow from $1M to $500M in revenue. Sean's experience spans software engineering, product management, and design.

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