Your VP of Sales just announced a product launch in six weeks. Your team needs to master new messaging, handle objections they've never faced, and demonstrate confidence during high-stakes customer conversations.
Traditional practice requires weeks of coordination. Pre-recorded modules teach concepts but don't build conversation ability under pressure. You need practice that creates genuine readiness without consuming manager bandwidth or delaying launch timelines.
The platform you choose determines whether reps enter customer conversations prepared or hoping knowledge transfers to performance.
Both platforms address the conversation readiness gap through AI-powered roleplay, but differ in market maturity, validation infrastructure, and documented capabilities.
Quantified AI is an AI roleplay platform built for regulated industries including life sciences, finance, and insurance. The platform offers conversational AI practice with screen sharing capabilities and unlimited on-demand simulations with AI avatars.
Luster AI is a generative AI sales practice platform launched in 2024, positioning around proprietary Predictive Enablement™ technology that identifies conversation gaps before they impact revenue. The platform offers AI-generated buyer personas tailored to sales stages and deal sizes.
Choose Quantified AI if:
Your organization operates in regulated industries requiring SOC 2 Type II certification and private LLM architecture for enterprise security
Compliance scoring for pharmaceutical, financial services, or insurance messaging accuracy represents a regulatory necessity
Salesforce and LMS integration with existing enterprise infrastructure drives your technology requirements
Longer market presence since 2018 matters for enterprise procurement evaluation compared to newer entrants
Your team can invest in content library preparation and integration configuration before deployment
Choose Luster AI if:
Predictive analytics identifying conversation gaps before pipeline impact aligns with your proactive enablement approach
Calendar integration surfacing relevant practice before scheduled customer meetings matches your workflow priorities
Adaptive learning that adjusts difficulty as reps demonstrate proficiency creates value for tiered skill development
You're comfortable with early-stage vendor relationships requiring extensive due diligence beyond standard procurement
Go-to-market team specialization without broader organizational practice needs fits your scope
Choose Exec if:
90-second scenario creation speed is required to match product launch timelines and competitive response urgency
Screen sharing with real-time AI feedback on both conversation and demo effectiveness addresses complex B2B sales requirements
Revenue-wide conversation competency spanning sales, customer success, account management, and service delivery matters
Custom rubric alignment to your specific methodology (MEDDIC, Challenger, SPIN, proprietary frameworks) drives certification standards
Voice-based practice creating stress-response learning for genuine skill retention takes priority over feature checklists
Feature | Quantified AI | Luster AI | Exec |
G2 Score | |||
Scenario Creation | Automatic CRM/LMS synthesis | AI-generated custom personas | 90-second agentic generation |
Voice Practice | AI-powered roleplay with conversational avatars | AI simulations | Voice-based stress response |
Screen Sharing | AI visual recognition | Yes | Live feedback during demos |
Best For | Regulated industry compliance | Predictive conversation gap identification | Revenue-wide conversation competency |
Starting Price | Contact for pricing | Contact for pricing | Contact for pricing |
Quantified AI addresses conversation readiness for regulated industries where compliance and message accuracy create non-negotiable requirements.
The platform transforms company training content into AI-powered practice scenarios. Sales representatives engage with conversational AI that simulates buyer interactions while scoring compliance with approved messaging frameworks.
Organizations in pharmaceutical, financial services, and insurance sectors choose Quantified when conversation competency building and regulatory verification must happen simultaneously. The platform integrates with Salesforce to connect practice activity with existing sales performance systems.
The system synthesizes CRM data, LMS practice records, and content libraries to build scenarios. Sales teams deploy practice opportunities reflecting current deals and messaging without manual scripting or months-long preparation cycles.
AI avatars view and respond to visual materials during practice sessions. Representatives practice presenting slides, navigating software, or reviewing documents while AI characters ask questions about displayed content.
The platform scores message accuracy against approved frameworks during practice sessions. Pharmaceutical teams receive feedback when statements deviate from FDA-approved language. Financial advisors verify regulatory requirement adherence during disclosure conversations.
Global organizations deploy practice infrastructure across international teams. The platform supports multiple languages, enabling consistent messaging practice across different regions and markets without recreating scenarios for each location.
Managers access visibility into team readiness through scoring on message mastery, conversation skills, and compliance verification. Sales operations leaders track certification progress and identify conversation gaps requiring additional practice.
The platform pulls call and opportunity data to create scenarios while pushing capability assessments to sales performance systems. Learning directors centralize capability data, certifications, and practice completion in existing infrastructure.
SOC 2 Type II certification with private LLM architecture addresses regulated industry security requirements for enterprise procurement
Salesforce integration enables deployment within existing sales technology infrastructure (HubSpot integration not available)
Platform has been in market since 2018, providing longer track record for enterprise procurement evaluation
Sales conversation focus requires additional platforms for customer success retention discussions, account management expansion scenarios, or service delivery implementation practice
SimCreator scenario generation requires content library preparation and integration configuration before teams can deploy practice opportunities
AvatarVision processes visual materials after practice sessions rather than providing real-time screen sharing feedback during demonstrations
Luster AI addresses conversation readiness through proprietary Predictive Enablement™ technology that identifies conversation gaps before they impact revenue.
The platform analyzes rep capabilities and surfaces practice recommendations based on upcoming customer interactions and proficiency gaps. Calendar integration surfaces relevant practice scenarios before scheduled meetings, enabling just-in-time rehearsal.
Teams choose Luster for adaptive learning capabilities where simulations adjust as representatives improve. The system creates executive-level buyer personas with distinct communication styles aligned to sales stages and deal sizes.
The system creates executive personas with communication styles and objection patterns aligned to sales stages, deal sizes, and industries. AI personas adapt based on rep performance during interactions.
The platform surfaces practice opportunities based on upcoming customer meetings in representatives' calendars. Reps receive scenario recommendations matching scheduled interaction types for just-in-time rehearsal.
Simulations adjust difficulty and focus areas as representatives demonstrate proficiency. New hires encounter foundational scenarios that progress toward complex objection handling as capabilities develop.
Representatives practice product demonstrations with AI characters who view presented materials and respond to visual content. This addresses technical sales environments where demonstration effectiveness determines deal progression.
Leaders access visibility into team proficiencies and gaps through analytics. Dashboard specifications including report types and export formats require demonstration during vendor evaluation to verify functionality.
Custom practice scenarios deploy without months-long preparation cycles. Teams create new objection handling practice when competitive positioning changes without waiting for instructional design workflows.
Predictive methodology identifies conversation gaps before pipeline impact rather than after revenue loss occurs
Minutes-long scenario deployment addresses agile needs for rapid market response and product launch timelines
Calendar integration creates just-in-time practice aligned with scheduled customer meetings for immediate relevance and application
Adaptive learning adjusts difficulty as reps improve rather than requiring everyone to complete identical static content
Recent market entry with limited long-term customer data creates higher procurement risk compared to established platforms with documented enterprise track records
Go-to-market team specialization limits suitability for broader conversation competency needs including manager effectiveness training, customer service scenarios, or cross-functional practice beyond sales contexts
Predictive Enablement™ technology lacks independent verification of accuracy in identifying conversation gaps before pipeline impact occurs
Calendar integration and adaptive learning capabilities require demonstration during vendor evaluation to verify actual functionality matches promotional descriptions
Exec generates complete practice environments in 90 seconds from natural language descriptions. Sales leaders describe conversation types and practice becomes available immediately. No data library preparation. No integration configuration. No IT coordination.
Exec evaluates conversation effectiveness and on-screen demonstration quality simultaneously. When a rep navigates to the wrong feature during a technical question, AI flags the disconnect between verbal response and visual presentation. When prospects interrupt slide four with pricing objections, reps practice recovering without losing demo momentum.
This matters because enterprise B2B sales conversations don't separate talking from showing. Reps need practice managing both under pressure, not practicing each capability in isolation.
Exec provides conversation practice across revenue-generating functions. Customer success managers practice retention conversations. Account managers rehearse expansion discussions. Implementation teams practice service recovery scenarios. Managers practice performance conversations. One platform addresses conversation competency across the entire revenue organization.
Exec enables complete rubric customization where evaluation criteria match your exact conversation frameworks. Organizations using Challenger get scored on teaching, tailoring, and taking control behaviors.
Companies implementing MEDDIC receive feedback on metrics, economic buyer identification, and decision criteria qualification. Practice prepares representatives for your certification standards, not vendor-defined categories.
Quantified AI serves regulated industries needing compliance scoring. The platform requires content library preparation, IT configuration, and focuses exclusively on sales teams. Customer success needs different solutions. Account management needs different solutions. Manager practice happens elsewhere.
Luster AI offers predictive analytics for sales teams. The platform requires vendor consultation for implementation clarity and focuses exclusively on go-to-market functions. Cross-functional practice needs different solutions. Service delivery needs different solutions. Manager effectiveness happens elsewhere.
Neither platform delivers what revenue organizations need.
Exec solves conversation readiness across your entire revenue organization. Generate practice scenarios in 90 seconds without IT coordination. Deploy voice-based practice that creates the stress response necessary for skill retention.
Build conversation competency across sales, customer success, account management, and service delivery with one platform. Book a demo.

