Car Sales Training

Traditional roleplay is awkward, requires manager time, and people avoid it. AI-powered car sales training gives your team private, on-demand practice with realistic AI customers that respond dynamically. They push back on price, ask tough questions about trade-in values, and behave like real buyers. No scheduling, no embarrassment, unlimited reps.

Your team can practice any conversation that happens in the dealership. That includes inbound phone-ups, walkaround presentations, trade-in negotiations, F&I product presentations, service advisor upsells, BDC appointment setting, EV range anxiety questions, and more. Scenarios are customized to your brand, inventory, and customer base.

Reps build muscle memory through repeated practice before they ever touch a real customer. They get instant feedback on what worked and what didn't after every session. Over time, this translates to better objection handling, stronger phone skills, and higher close rates. By the time it counts, they've already had the conversation 20 times.

When tied to onboarding gates or manager expectations, adoption is high. The key is making it mandatory for specific situations like new hires, bottom performers, and new product launches, then tracking usage. We provide implementation playbooks to drive adoption.

Very. The AI adapts based on your actual customer types, objections, and scenarios. It won't just accept everything your reps say. It pushes back, asks tough questions, and behaves like real buyers. That's what makes the practice valuable.

Most dealerships start with a 60-90 day pilot focused on one role or location. We help you build 3-5 core scenarios, train your managers on how to integrate practice into coaching, and track results. Successful pilots expand from there.

We track practice activity and skill improvement, then correlate with your business metrics like phone-to-appointment conversion, close rates, units per person, gross profit, HPRO, PRU, and new hire ramp time. Most dealerships see measurable improvement in leading indicators within 30-60 days.

Yes. We work with domestic, import, and luxury franchises. Scenarios can be customized to your brand, inventory, customer base, and market.

Perfect. We can deploy across multiple locations with consistent training while allowing for local customization. Track performance across your group and ensure your best practices scale to every store.