SALES COACHING SOFTWARE
Your reps forget 87% of training
within 30 days.
Exec scores real sales calls, identifies exactly where each rep struggles, and routes them to AI-powered practice sessions that target those gaps. Then it re-scores their calls to verify the improvement stuck.
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Trusted by top teams on G2
The Problem
Traditional sales coaching breaks down at scale
Training vanishes fast
Reps sit through workshops, complete courses, and pass quizzes. A month later, 87% of what they learned is gone. The gap between knowing and doing on a live call is massive.
Managers can only coach so many reps
48% of reps say they receive zero coaching. Frontline managers are stretched across 8-12 direct reports with no time to listen to calls, let alone run practice sessions.
No way to measure what changed
You invest in training and hope it works. There is no feedback loop connecting coaching sessions to actual performance on real calls.
How It Works
Diagnose from real calls. Practice with AI. Verify the improvement.
Score every sales call automatically
Every call gets evaluated the moment it ends. Exec surfaces line-item scores, specific moments with timestamps, and trends across reps and teams. You see exactly where coaching is needed most.
Sales Discovery Call
Sales Discovery
Build rubrics around what good looks like
Define scorecards for discovery, objection handling, competitive positioning, and closing. Every rubric reflects your methodology and your standards.
You
AI
Route reps to targeted AI practice
When scoring identifies a gap, Exec sends that rep to a voice-based AI roleplay built around their specific weakness. They practice the exact scenario they struggled with on a real call.
The Exec Difference
Training that actually sticks
Create lasting behavior change through continuous feedback and AI-powered practice
Diagnose
Score real conversations
Call Score87%
Discovery
Objection Handling
Closing
Practice
Build skills with AI roleplays
Ranika Lakshmi
VP of Sales • Skeptical
Recording...
Verify
Measure improvement
Team Progress
+23%
MonSun
Diagnose
Score real conversations
Call Score87%
Discovery
Objection Handling
Closing
Practice
Build skills with AI roleplays
Ranika Lakshmi
VP of Sales • Skeptical
Recording...
Verify
Measure improvement
Team Progress
+23%
MonSun
Recognized on G2
Top-rated by sales enablement teams
See why enablement leaders choose Exec to coach reps at scale
Enterprise-ready
All the permissions and provisioning controls you need backed by the highest security standards
User Provisioning
Automate user access from hire to retire. Eliminate security gaps and pass every audit.
Advanced Permissions
Enterprise-grade access controls that satisfy even the strictest compliance teams.
Flexible Groups
Organize users by department, location, or development needs. Deliver the right training to the right people.
SOC2 Type II Compliance
Your data is protected by the gold standard of compliance certification.
USE CASES
Built for sales enablement teams that need results
New hire onboarding
Score new rep calls from day one. Know exactly when they are ready for bigger accounts instead of guessing based on tenure.
Methodology reinforcement
Build scorecards around MEDDPICC, SPIN, Challenger, or your own framework. See which reps are actually executing it on calls and which need more practice.
Objection handling
Identify the objections that stall deals most often, then route reps to AI roleplays that drill those exact scenarios until they respond with confidence.
Competitive positioning
Track how reps handle competitor mentions on calls. When they freeze or fumble, Exec assigns practice sessions focused on your competitive talk tracks.
Integrations
Connects to your sales tech stack
Exec ingests call recordings from your existing platform and scores them automatically. Results feed directly into practice workflows.
Gong
Salesforce
Zoom
Microsoft Teams
HubSpot
RingCentral
Outreach
Salesloft
Achieve more with Exec
From company-wide manager enablement to individual coaching needs - the flexibility to address both simultaneously is rare.
Highly personalized learning experiences at scale, with a tangible return on our investment.
Drew Fifield
Head of Global Talent Development at Axonius
Frequently Asked Questions
Gong and Chorus are conversation intelligence platforms. They record and transcribe calls, surface insights, and help managers review conversations. Exec starts where they stop. Exec scores every call against your custom rubrics, identifies the specific skill gaps each rep has, routes them to AI-powered voice practice that targets those gaps, and then re-scores their next calls to verify the coaching actually worked. Recording tools show you what happened. Exec changes what happens next.
Reps have a live voice conversation with an AI buyer that adapts in real time. The AI plays a realistic prospect based on the scenario you configure. It pushes back on weak discovery, raises objections, and responds differently based on how the rep handles the conversation. After each session, the rep gets detailed feedback on what they did well and where to improve. Managers can review transcripts and scores from every practice session.
Yes. You can create as many scorecards as you need, each with different criteria, weighting, and pass/fail thresholds. Teams typically build separate scorecards for discovery calls, demos, negotiation calls, and new hire evaluations. Every scorecard reflects your methodology and your definition of what good looks like.
Most teams are scoring calls within two weeks. Exec connects to your existing call recording platform, so there is no infrastructure to build. The main onboarding work is defining your scorecards and calibrating them against sample calls with your team. AI roleplay scenarios can be built in minutes from your existing training materials.
Teams using Exec have reduced ramp time by up to 60%, going from 90+ days to under 30 days for new hires. The key driver is the feedback loop. Instead of training once and hoping it sticks, Exec continuously identifies gaps from real calls, assigns targeted practice, and verifies the improvement carried over. That cycle runs automatically for every rep on the team.
Exec works alongside your existing programs and makes them more effective. Your managers still coach. Your methodology stays the same. Exec adds the infrastructure to score every call against that methodology, identify where each rep needs help, and give them a place to practice before their next real conversation. Managers spend less time diagnosing problems and more time on high-value coaching conversations.
Exec is a training platform that uses AI roleplays, call scoring, and live coaching to help teams practice and improve the conversations that drive their business.
Use Cases
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