Reps completed leadership coaching sessions and feedback practice through BetterUp, yet they still freeze during tough objections. The discovery call recordings tell the story: methodology knowledge exists, but conversation confidence under pressure doesn't.
BetterUp excels at employee development and leadership coaching, with proven enterprise outcomes, but sales teams need practice conversations that mirror real customer resistance and objection patterns.
General coaching platforms don't provide sales-specific roleplay, methodology certification, or screen-shared demo practice.
Here are the best BetterUp alternatives for sales enablement teams.
BetterUp delivers measurable value for employee development and leadership coaching, serving enterprise organizations with documented outcomes. Sales enablement leaders encounter specific gaps when applying general coaching platforms to revenue team needs:
BetterUp lacks capabilities for sales roleplay practice, scenario-based practice, or simulated customer conversations. Sales teams cannot practice objection handling, discovery questioning, or deal-closing conversations through BetterUp's coaching infrastructure.
The platform provides no support for sales methodology practices such as MEDDIC, SPIN, Challenger, or proprietary frameworks.
BetterUp's Salesforce AppExchange integration focuses on SSO and account setup rather than sales performance data integration, call recording analysis, or CRM-based coaching workflows.
Tool | Primary Use Case | Coaching Modality | Best For | Notable Differentiator | G2 Ratings |
Exec | AI roleplay practice | AI simulations | Organizations wanting behavior change in real conversations | Hyper-realistic roleplays tied to rubrics and KPIs | |
Gong | Revenue intelligence + call coaching | Call analysis + manager coaching | Sales teams optimizing deals from real call data | Deep analysis of live calls for coaching moments | |
Chorus (ZoomInfo) | Conversation intelligence + enablement | Call recording + insights + coaching | GTM teams needing call visibility and coaching | Tight link to ZoomInfo data and pipeline context | |
MindTickle | Revenue enablement & readiness | Courses + assessments + AI roleplays | Enterprise teams needing structured readiness programs | Readiness Index and programmatic coaching | |
Allego | Sales enablement & just-in-time learning | Video, microlearning, manager coaching | Distributed sales organizations needing continuous learning | Bite-sized learning embedded in workflow | |
Second Nature AI | AI sales coaching & pitch practice | AI avatars + feedback | Sales teams refining messaging and pitch delivery | Virtual avatar roleplays for pitches | |
Seismic | Strategic enablement & content + learning | Content, programs, learning, coaching | Large organizations aligning enablement to strategy | End-to-end enablement programs & services | |
Yoodli | AI speech and presentation coach | AI feedback on speaking | Reps are improving verbal delivery and presence | "Grammarly for speech" analytics at scale | |
SalesHood | Sales enablement & social learning | Playbooks, peer learning, coaching | Teams replicating top performers quickly | Peer-driven, collaborative enablement workflows | |
FullyRamped | AI sales role play & onboarding | AI simulations + data-driven coaching | Teams accelerating ramp and product launch readiness | Onboarding speed and SOC 2-backed AI simulations |
Overview Exec is an AI roleplay platform that helps teams practice high-stakes conversations through realistic simulations. Sales reps practice discovery calls, objection handling, and negotiations with AI that responds dynamically like real buyers.
Customer success teams rehearse renewal conversations and escalations. Managers practice performance discussions and difficult feedback.
The platform turns conversation practice from a periodic event into daily skill development through voice-based AI that creates the pressure necessary for behavior change.
Exec generates tailored roleplay scenarios in approximately 90 seconds using the Agentic Scenario Creator. Sales enablement leaders describe the conversation challenge, and the platform instantly builds custom practice environments. When competitors change pricing or products launch, teams practice new messaging the same week rather than waiting for traditional content development cycles.
Exec supports screen-sharing during voice conversations with AI characters. Reps practice product demos and presentations while AI evaluates conversation and demonstration quality simultaneously. This acknowledges that complex B2B sales depend on presentation quality as much as on conversation skills.
Voice conversations with AI that mirror real customer unpredictability provide realistic practice environments where sales teams develop skills through repetition and hands-on engagement. The AI responds dynamically, interrupts, pushes back, and challenges assumptions just like real customers and stakeholders.
Exec provides immediate feedback based on custom evaluation criteria. Organizations upload their sales methodologies, including MEDDIC, SPIN, Challenger, or proprietary frameworks, and AI scores every practice session against those specific standards. The platform awards certifications to team members who pass AI Roleplay assessments using custom criteria.
Pros
Teams practice immediately when business needs change without waiting for content development cycles
Reps build confidence for complete customer interactions instead of separating talk tracks from demonstrations
Practice creates muscle memory that survives actual customer pressure instead of knowledge that disappears under stress
A single platform serves multiple teams instead of managing separate point solutions for each function
Feedback reinforces your standards instead of generic communication principles
Cons
Not a full content LMS; you still need somewhere to host long-form training
Customization capability requires strategic implementation investment to maximize methodology alignment
Gong is a revenue intelligence platform that records, transcribes, and analyzes customer interactions across calls, meetings, and emails, then surfaces insights for coaching and deal execution. Coaching happens on top of real conversations, not hypothetical ones.
Key Features
Automatic capture of customer calls and meetings
Analytics on talk ratios, topics, risks, and deal health
Gong Enable to turn top calls into training assets and onboarding paths
Deal, pipeline, and forecasting views fed by actual interaction data
Pros
Coaching grounded in real customer conversations
Strong visibility across deals and rep behavior
Powerful analytics for enablement, RevOps, and leadership
Cons
Focuses on analysis, not simulated practice
Best suited for organizations already mature in recording and reviewing calls
Chorus is a conversation intelligence tool that records and analyzes customer calls, meetings, and emails to drive coaching, process improvement, and visibility into what's happening in the field. The platform integrates tightly with ZoomInfo data for account context.
Key Features
Call recording, transcription, and searchable libraries
Insights into talk time, filler words, topics, and behaviors
Scorecards for coaching and methodology alignment
Tight integration with ZoomInfo data for context on accounts and contacts
Pros
Makes it easy to find and share "golden calls" for learning
Helps enablement and product teams hear the voice of the customer
Useful for remote teams needing visibility into rep-customer conversations
Cons
Emphasizes analysis and review more than live practice
Requires time and discipline from managers to coach consistently
MindTickle is a revenue enablement platform that combines training content, assessments, AI role-plays, and coaching workflows to build seller readiness and measure capabilities. The platform provides programmatic enablement for enterprise teams through structured readiness programs.
Key Features
Structured readiness programs for onboarding and continuous training
Readiness Index to benchmark skills and behaviors across teams
AI role-plays for pitch practice and message certification
Call coaching with AI-powered insights connected to performance data
Pros
Strong for programmatic enablement and global rollouts
Clear measurement framework for readiness and skill gaps
Integrates content, coaching, and assessment in one platform
Cons
Can be complex to implement and administer for smaller teams
Less focused on spontaneous, ad-hoc practice than on structured programs
Allego is a sales enablement platform that delivers bite-sized, video-centric learning, content sharing, and coaching to modern sales teams. It aims to embed learning into daily workflows through mobile-friendly microlearning and video-based training.
Key Features
Mobile-friendly microlearning and video-based training
Content library for sales collateral and messaging
Tools for managers to coach via video submissions and feedback
Analytics on engagement, content usage, and impact on performance
Pros
Great for continuous learning in the flow of work
Strong video focus helps capture and share tacit knowledge
Data helps show enablement ROI on revenue metrics
Cons
Less focused on dynamic, two-way roleplay simulations
May require integration with other tools for full conversation practice
Second Nature is an AI-driven sales coaching platform that uses virtual avatars to simulate buyer conversations, enabling reps to practice and refine their pitches. The platform focuses on pitch delivery and messaging consistency through avatar-based interactions.
Key Features
Avatar-based roleplays that mimic customer interactions
Real-time AI feedback on messaging, confidence, and communication skills
Analytics on performance and improvement across teams
Integrations with CRM and sales tools for contextual training
Pros
Highly focused on pitch delivery and messaging consistency
Visual avatar experience can be engaging for learners
Good fit for product pitches, intros, and demo narration
Cons
More oriented to monologue/pitch flows than complex multi-turn conversations
Less emphasis on multi-scenario enterprise use compared to broader platforms
Seismic is a strategic enablement platform that combines content management, learning, and program orchestration to align go-to-market teams with company strategy. The platform provides end-to-end enablement infrastructure for large enterprises.
Key Features
Centralized content and playbooks for sellers
Seismic Learning for onboarding and ongoing training
Program management and reporting across enablement initiatives
Strategic Enablement Services to design and execute enablement programs
Pros
True end-to-end enablement hub for large enterprises
Strong focus on aligning enablement to business outcomes and ROI
Professional services support for strategy and execution
Cons
Heavyweight compared to point solutions; may be overkill for smaller teams
Less specialized in conversation roleplay than in content and program management
Yoodli is a generative AI speech and sales coach that analyzes spoken practice and live sessions, offering feedback on clarity, filler words, pacing, and more. It is often described as "Grammarly for speech" for improving verbal delivery.
Key Features
AI analysis of pitch recordings and practice sessions
Metrics on filler words, pace, talk ratio, and speaking habits
Ability to run pitch contests and roleplays at scale
Used by major organizations for presentation and pitch coaching
Pros
Excellent for improving verbal delivery and confidence
Scales pitch certification without many human reviewers
Easy to fit into existing enablement workflows as a complement
Cons
Focuses more on speaking mechanics than on deeper conversation strategy
Not a full enablement or LMS solution
SalesHood is a sales enablement platform designed to replicate top performers at scale through interactive training, playbooks, and buyer enablement. The platform emphasizes peer learning and social sharing to standardize winning plays across teams.
Key Features
Onboarding and readiness programs with assessments
Social/peer learning where reps share best practices
Content management and guided selling playbooks
Analytics on training usage and impact on sales outcomes
Pros
Strong peer-learning model reinforces culture and best practices
Helps standardize winning plays across distributed teams
Good coverage of both training and content use in deals
Cons
Less focused on high-fidelity, AI-driven roleplays
Peer-driven model still depends on culture and engagement
FullyRamped is an AI-powered sales role-play and coaching platform that focuses on accelerating onboarding and ongoing readiness through realistic simulations and data-driven insights. The platform emphasizes ramp time reduction for new sales hires.
Key Features
AI roleplays for practicing pitches, objections, and critical calls
Analytics on performance and progress across reps and teams
Emphasis on onboarding new reps faster
SOC 2 certification for enterprise security requirements
Pros
Clear focus on ramp time reduction and launch readiness
Data-driven approach to measuring practice and improvement
Strong security posture for enterprise buyers
Cons
Narrower scope than full enablement platforms
Scenarios need regular updates to keep pace with messaging changes
BetterUp excels at scalable one-on-one coaching and wellbeing-focused leadership development, but many organizations now need a solution that directly changes how people behave in their most critical conversations. Exec is purpose-built for that gap.
Where BetterUp emphasizes reflection and mindset, Exec emphasizes doing. Reps and leaders actually run through realistic scenarios, from discovery calls to performance conversations, until new behaviors become automatic.
Execs' AI role-plays respond dynamically, interrupt, push back, and challenge assumptions, mirroring the stress and unpredictability of real customers and stakeholders rather than in scripted exercises.
Organizations can encode their own sales or leadership frameworks into Exec's scorecards (SPIN, MEDDIC, Challenger, custom), so feedback reinforces internal standards rather than generic best practices.
Unlike tools built narrowly for sales or for leadership only, Exec supports sales, customer success, frontline managers, and executives on a single, scalable platform, aligning conversation quality across the entire revenue and leadership stack.
Exec doesn't stop at subjective coaching; it provides structured scores and trendlines that can be correlated with KPIs such as win rate, ramp time, CSAT, and leadership effectiveness.
For teams that need more than introspective coaching and want a BetterUp alternative that turns high-stakes conversations into a repeatable, trainable skill, Exec delivers the most direct path from practice to performance.
BetterUp works for leadership development and employee well-being. Conversation intelligence platforms are most valuable when analyzing past calls. Full enablement platforms work when you need content, learning, and practice together.
Exec works when you need realistic practice that creates behavior change, when deployment can't wait weeks, or when practice spans sales, customer success, and management.
Ready to practice conversations that decide deals? Book a demo.
