Susan Swift
4.8
·
VERIFIED

Award-winning creative director with 20+ years of experience in biotech marketing and advertising. Passionate about empowering you to lead from a place of purpose, gain clarity, and experience your version of success.

Bio

With over 20 years in biotech/healthcare advertising, Susan led award-winning creative teams for brands like Abbott, Baxter, and Gilead. And built an in-house agency at BioMarin that delivered both business impact and powerful storytelling. But what truly fascinated her wasn’t just the campaigns, it was the people. The mentors who lifted others up, the work spouses who made the grind worth it, and the difficult bosses who taught what not to do. These experiences cemented her belief that leadership is as much about emotional intelligence as it is about expertise.

A lifelong student of human behavior, Susan earned a PhD in Psychology, studying mythology and gender in film. She has always been drawn to the deeper narratives that shape culture, identity, and leadership. She also holds an ACC from the ICF. As an executive coach, she helps people uncover their own narratives—understanding what drives them, where they’re headed, and how to advance with authenticity. Her coaching is built on active listening, sharp insight, and a strategic focus on aligning personal values with professional goals.

Coaching is a conversation you don’t get to have anywhere else. It’s a relationship built on trust and respect, where you have the space to slow down, look deeper, and think in new ways about the problems and possibilities in front of you. Susan’s role is to create that space and offer perspective; your role is to lean into the work; to be curious, open, and willing to explore what matters most to you. Together, you uncover new ways forward, build clarity, and strengthen your capacity for whatever comes next.


Notable Client Achievements

  • Coached a Manager through imposter syndrome at annual review to clinch well-deserved promotion and raise.

  • Coached mid-career VP through identifying values and purpose during burnout resulting in mindset shift at current position and 2 new job offers.

  • Coached Director through reprioritizing schedule resulting in better time management, life balance, stress levels. Had ripple effect throughout the department.

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Work History
BioMarin
  • Creative Director
  • Associate Creative Director
  • Senior Manager - Creative
Inizio Evoke
Associate Creative Director
Credentials
  • ICF Associate Certified Coach (ACC)
  • Cerified Executive Coach | IECL
  • Hogan Assessment Certification
  • Organisational Coaching Level 1 Accreditation | IECL
  • PhD, Cultural Psychology | California Institute of Integral Studies
Industry Specialties
Media Advertising, Healthcare, Marketing Advertising, Pharmaceuticals and more
Functional Specialties
Management, Marketing, Operations, Writing Editing and more

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