Product
AI Coach: talk through your roleplay feedback, then re-practice any moment on the spot
August 14, 2025 · The Exec Team

Starting today, every roleplay feedback screen on Exec has a live AI Coach you can talk to. If your team is running roleplays, your reps already have it.
Exec's roleplay scorecards already give you a lot: an overall score, an executive summary, per-criterion feedback with examples from your transcript, stronger phrasing suggestions, and clear direction on what to work on. Each scorecard is built from that scenario's own evaluation criteria, so it measures whatever your company decided matters for that conversation. AI Coach adds a live conversation layer on top of the scorecard.
You click "Talk through feedback with your AI Coach," and you're in a spoken or chat conversation that knows your transcript, knows your scores, and answers you in your own words, follow-up by follow-up, the way you would with a human coach sitting next to you.
The value is that you drive it. Maybe you scan the scorecard and you see where you lost points on discovery, and you want to understand why. You ask: why did I lose the buyer there? The coach pulls the exact moment, explains what happened, and tells you what to try instead. Then you ask: what should I have said when they went quiet? And it walks you through it. Then you say: can we run that objection again? And the coach steps into the character, right there, and you re-practice that specific exchange on the spot. You can jump straight back to that exact moment, work it, and move on.
That back-and-forth is the whole point. A scorecard tells you what happened and what to fix. The coach lets you interrogate it, push back, ask for examples, ask for alternatives, and then immediately rehearse the fix. It's the difference between reading your performance review and sitting down with your manager to talk through it, except the coach is available every time, on every session, and has infinite patience for re-runs.
Reps kept telling us they wanted to go deeper on specific moments. They would read the feedback, understand it intellectually, but still wonder: okay, but what does that sound like if I actually say it? Now they can find out in seconds, inside the same session, and re-run it until it clicks.
The coach speaks and writes in the scenario's language, same as the roleplay itself. If your team is already running roleplays on Exec, they have it today.
