Multi-persona roleplays now live

A roleplay scenario on Exec can now include multiple AI characters in the same conversation. They talk to the rep and to each other. They take turns, interrupt, argue, and build on what the other one said.

The hardest calls in sales and customer success are rarely one-on-one. A buying committee means three or four stakeholders on the line, each with different priorities and different levels of authority. Teams can now model a buying committee with a champion, a skeptical executive, and stakeholders who disagree about the purchase. Previously, every roleplay on Exec was a single rep against a single character. That covered a lot of ground, but it left out the conversations where the complexity comes from multiple people in the room.

Each persona in a multi-persona scenario is defined separately. The character has its own name, job title, backstory, personality, and conversation triggers. You can build a CFO who's worried about cost, a VP of Operations who's focused on implementation speed, and an IT director who has security questions. They each care about different things, and they say so.

A Persona Interaction Dynamics section lets you script how the characters relate to each other: who leads the conversation, when two characters clash, and what sets them off. The VP of Operations might defer to the CFO on budget but push back hard on implementation timelines. The IT director might stay quiet until security comes up, then dominate. You decide how the dynamics unfold, and the characters follow that structure during the session.

The rep's role is also flexible. In most scenarios the rep is selling to the group. But you can place the rep as a mediator between two parties, as a decision-maker weighing competing proposals, or as one side of a conflict. The feature supports internal negotiations, customer escalations with multiple stakeholders, renewal conversations where the buyer's team is split, and any other multi-party conversation your team needs to rehearse.

The scorecard works exactly as it does for any other scenario. Each scenario has its own custom evaluation criteria, and that doesn't change because there are more characters in the room. If you want to measure whether the rep identified the actual decision-maker, handled the skeptic's objection without losing the champion, and kept the conversation moving when two stakeholders disagreed, you write those criteria. The grading measures what your company decided matters for that practice.

Reps kept telling us that the moment a deal gets complex, the politics throw them off more than the objections. Who actually has authority? Who's skeptical but not saying it directly? Which two people in the room disagree, and can the rep navigate that without alienating either one? With multi-persona roleplays, teams can now practice identifying authority, managing disagreement between stakeholders, and keeping a multi-stakeholder conversation on track when the room is split.