Introducing First Rung

Training the next 100,000 sellers

Free sales training for the next generation, using the same AI platform professional sales teams train on.
Built on the same platform used by

We are using the epic power of AI to train the next generation of salespeople, for free.

We believe sales is one of the most durable and portable skills in any career. As long as there are people, there will be sales. While sales is often misunderstood as sleezy or manipulative, it is actually the art of reading a room, earning trust, and persuasion. It's exceptionally valuable, both as a profession and as a skill that will help you in any career.
We love AI. It is the most powerful tool humanity has ever built. But it is also disrupting entry-level work. That first rung of the career ladder is critically important. It teaches young people how to operate professionally and learn the skills they need to grow. But those first-rung jobs are being automated away. Sales remains a uniquely human skill that we think more young professionals should learn to AI-proof their careers.
Regrettably, sales skills are rarely taught in school. They are surprisingly learnable, but you have to learn by doing. Historically, it was quite hard to get the real-world exposure to sales before you get a job in the field. Advances in real-time simulation technology have made it easier to gain this experience. Leading enterprises already deploy Exec's AI roleplays to train their sales teams at scale. First Rung leverages that same platform to train the next generation of salespeople, for free.
Free, start to finish

What every scholarship includes

Unlimited AI roleplay practice
Cold calls, discovery, objections, and demos. Practice as much as you want, with specific feedback after every session.
Easy
Hard
Easy
Medium
Hard
A free Exec seat
Full access to the same platform companies use to train their sales teams, free for the length of the program.
Exec PlatformFull access
$0free
Unlimited AI roleplays
Full course library
Feedback after every session
A guided curriculum
Self-paced lessons and video that take you from the fundamentals to closing, built around the roleplays.
FoundationsArticle · 6 min
ProspectingVideo · 9 min
DiscoveryLesson · in progress
ClosingVideo · 11 min
First Rung Certified
Finish the program and earn a shareable credential for your resume and LinkedIn.
Credential earnedFirst Rung Certified
Add to LinkedIn profile

Who First Rung is for, how to apply, and what happens if you get in.

First Rung is built for people who are early in their careers or between roles. That includes students, recent graduates, people who are unemployed or underemployed, and anyone shut out by the collapse in entry-level hiring. You do not need a degree, a resume full of sales jobs, or any prior experience. What we look for is genuine effort and a real desire to learn. If that sounds like you, you should apply.
Applying takes about ten minutes. You start by creating a free Exec account so your progress is saved and you can come back whenever you want. Then you record a short video that explains why you want one of these spots. This is a sales program, so treat it as your first pitch. There is no script and no single right answer. After you submit, you can track your status from your account, and we read every application that comes in.
Admission is selective and runs in rolling cohorts. Our first cohort is capped at 1,000 people. If you are not selected this time, your application stays on file and you are considered automatically for the next cohort, so you never have to start over. We would rather keep strong applicants in the pipeline than turn them away.
If you are accepted, we email you your next steps and your curriculum. You get a free seat on the same platform that professional sales teams train on, the full course library, and unlimited roleplay practice with feedback after every session. The program is self-paced, so you move through it on your own schedule. When you finish, you earn the First Rung Certified credential that you can share on your resume and on LinkedIn.

Frequently Asked Questions

Adults who are early in their career or between roles: students, recent grads, people who are unemployed or underemployed, and anyone shut out by the collapse in entry-level hiring. No degree required.
Yes. There is no tuition, no card required, and no sales call to get your certificate. The program runs on the same platform used by professional sales teams.
It is self-paced. Most people make steady progress with a few hours a week. You move through the curriculum and the roleplays on your own schedule.
A First Rung Certified credential you can share, plus the skills and practice reps to step into a sales role with confidence.
No. We give you the training, the credential, and an optional employer interview pipeline. We do not promise placement, and we will never charge you for one.
Admission is rolling, up to the cohort cap. We read every pitch. The bar is genuine effort and fit, not a perfect resume.
Yes. If your organization helps people find work or build skills, we would love to get the people you serve into First Rung at no cost. Email us at [email protected] and we will set it up.
Yes. First Rung Certified graduates have earned the credential by putting in real practice reps. Tell us what you are hiring for at [email protected] and we will connect you with people who fit.
Work with us

Partner with First Rung

Colleges and workforce programs

If you run a community college, a training program, or a workforce development organization, we will work with you to get the people you serve into First Rung. There is no cost to you or to them.
Contact us

Employers hiring sales talent

Our graduates earn the First Rung Certified credential by putting in real practice reps. Tell us what you are hiring for and we will connect you with people who have done the work.
Contact us
Applications are open
It is free, it takes about ten minutes, and the first cohort is capped at 1,000 people.
Exec is a training platform that uses AI roleplays, call scoring, and live coaching to help teams practice and improve the conversations that drive their business.
[email protected]
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