About Exec

👋 Hi there, 

If you’re reading this, it means you’ve advanced in our selection process - and we’re genuinely excited about your potential fit with Exec! This page is designed to give you the context and clarity you need before moving on to the next step: completing your online Roleplay.

About Exec

Founded in 2022, Exec is a modern learning and development platform built to help companies elevate their people through a combination of world-class coaching and cutting-edge AI practice tools. We believe that high-quality coaching changes organizations from the inside out, and we’ve built a system that makes that kind of change scalable, measurable, and deeply human.

We partner with exceptional coaches to deliver transformational experiences for professionals at every level - from emerging leaders to seasoned executives. Our platform allows coaches to focus on what they do best: facilitating growth, expanding capability, and guiding clients through meaningful change. At Exec, we ensure that each coach is thoughtfully matched with clients and programs where their expertise, style, and strengths shine. 

We’ve had over 25,000 coaches apply to work with us, and ultimately work with fewer than 1.5% of applicants. We prioritize accredited coaches who’ve made an impact at world-class companies and who demonstrate both professional mastery and a commitment to continual growth.

Our coach quality is one of the biggest things that sets us apart. Take a look at a sample of our coaches - you can browse their profiles and see the caliber of our network firsthand.

Those who join Exec become part of a selective, supportive coaching community and gain the opportunity to work with leaders across Fortune 500 organizations, high-growth companies, and global teams - expanding both their reach and the depth of their influence.

Why Join Exec

Exec is a small, fast-growing team, and we’re building the company with an enormous amount of intention. Coaches who join us at this stage have a meaningful opportunity to help shape not just our coaching programs, but the future of Exec itself. It’s an exciting moment in our journey: we’re expanding quickly, partnering with world-class organizations, and continually evolving our platform and offerings. 

By joining us now, you’re not simply stepping into a roster - you’re becoming part of a core community helping define what exceptional, scalable coaching looks like. Your voice, expertise, and perspective matter deeply to us, and we’re thrilled at the possibility of building something extraordinary together.

We created Exec to help coaches, trainers, facilitators, and consultants turn the work they love into a thriving livelihood. Our platform is built around autonomy, opportunity, and growth - designed so that as Exec grows, your coaching practice grows with it.

Here’s what our members love about working with Exec:

• Win new clients without selling. We do the heavy lifting to sell companies and enroll employees, so you can sit back and let business show up on your calendar.

• Set your rate. You decide the cost of your sessions in credits (more about this below!)

• Attract the right type of clients. We match you with quality clients aligned with your specialty & industry experience.

• Control your schedule. You decide how many hours you coach and when you’re available.

• Don’t stress about getting paid. Credits land in your account as soon as engagements end. Payments go out twice per month.

• Earn while you coach. Earn while you don’t. Exec coaches are also Exec Ambassadors, adding a simple earning pathway that helps you grow your practice and your income.

Brenna's Experience with Exec

We recorded this video to give you some context on what our coaches like about working with Exec. We hope you'll find these insights useful!

Our Credit System

Credits are the core currency of Exec. Companies purchase packages of credits and allocate them to their employees as part of their learning and development programs. Employees then use those credits to “buy” coaching sessions on the platform.

Each credit is worth $60, and coaches typically set their rate for a 50-minute session between 2–4 credits (equivalent to $120–$240 per session). Most coaches choose 2–3 credits to begin, as these rates are the most accessible for clients and typically lead to higher utilization. 

When a client uses credits to book and complete a session with you, those credits are transferred directly into your Exec account. Exec converts your accumulated credits into cash during bi-weekly payouts, ensuring predictable and transparent compensation. 

What It Means to Be a Partner

Every Exec coach is also a Partner - someone who helps shape the company, strengthen our community, and influence how we deliver world-class coaching and development. Partners play a meaningful role in shaping the future of Exec by sharing insights from the field, elevating our standards, and helping us continuously refine the experience for coaches and clients.

A key part of the Partner role - and a standard part of onboarding for every coach - is helping expand the Exec network. As a Partner, you’ll have the opportunity to make warm introductions to companies that could benefit from coaching, training, or our broader talent development offerings.

And when those intros turn into new client partnerships? You get paid - even before your first coaching engagement.

Why Coaches Love The Partner Program:

• Earn easy income simply by connecting Exec to a company, as you earn $200 for every intro call booked

• 10% referral bonus for all services your referral purchases in the first year → paid to you. (Ex. If a client buys $50,000 worth of services, you earn $5,000)

• No selling and no pitching required. Partners send a warm email introduction using a pre-drafted message and we take it from there! 

The Partner Program is simple, structured, and supported. No heavy lift. No giant spreadsheets. No awkward mass outreach.

If one of your referrals signs a contract with Exec, we’ll recognize your contribution to the network by elevating your profile to Preferred Ambassador on the Exec platform. This boosted status increases your visibility to clients.

Partner Program 3-Step Process:

1. We provide a curated list of potential contacts: We connect with you on LinkedIn and identify 50–80 contacts in your network that could genuinely benefit from Exec’s offerings. You let us know who you think could be a good fit! On average, most coaches find 10-20 people from the list, but it could be as many or as few as makes sense for you & your network.

2. We write the outreach: You get ready-to-send intro messages, plus optional LinkedIn post copy, talking points, and a Partner Toolkit.

3. You send the intros: It’s literally forward → add your sentence → send. You stay in control of who you contact and how personal you want it to feel.

We take it from there! Once you’ve connected us, Exec handles the rest of the process. If it turns into a customer, you earn 10% of the credits purchased.

Why Customers Love Exec

To confidently introduce Exec to your network, it helps to understand why companies choose us:

• A highly vetted network of coaches. We accept ~1.5% of applicants, ensuring deep expertise and strong matches for every employee.

• A flexible credit model. Companies only pay for the coaching their employees use. No minimums needed.

• Robust design and reporting tools. Custom marketplaces, budget allocation, program insights, and detailed reporting for people leaders.

Our Expansive Set of Offerings

• Roleplays: create and deploy a library of realistic practice scenarios tailored to the organization so employees can practice and perfect the conversations that matter.

• Coaching: access to expert coaches, flexible tools, and white-glove service to launch custom coaching, training, facilitation, and assessment programs.

• Platform: design, manage, and measure programs with automated reminders, announcements, and analytics to lighten the load of program management.

When you introduce Exec to your network, you’re offering them something that is proven to help their people grow.

Next Steps

If Exec feels like the right fit, your next step is simple:

👉 Complete the Roleplay

You received it in the same email as the link to this site. Once you submit it, we’ll review your application and follow up with next steps.

If you’re invited to join the network, we’ll guide you through onboarding and give you full access to the Ambassador Toolkit so you can start earning immediately.

We’re excited to learn more about you!